Alfa Romeo Mi To 2008

Alfa Romeo Mi To 2008

The Alfa Mi.To is a compact yet stylish sports car. Looks like Mi.To is aimed to compete with Mini. The Mi.To is 4.06 metres long, 1.44 metres high and 1.72 metres wide. Mi.To will have 4 engine options, all Turbo (petrol and diesel) that range from 90 to 155 hp. The Alfa Mi.To will be introduced to the international press during June and will then be gradually introduced from July in all the major markets.

 

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Alfa Romeo Mi To (2008)

Alfa Romeo Mi To (2008)

Alfa Romeo Mi To (2008)

Alfa Romeo Mi.To : Official PR

 

With the Mi.To, Alfa Romeo wishes to offer a new generation of Alfa aficionados the most compact sports car ever.

An up-to-date and innovative car, a name redolent of history. The name Mi.To has great evocative resonance for Alfa Romeo, since it was chosen as a sign of a deep-seated link between the past and future of the brand: between Milan, the city of design that brought the car’s style into being, and Turin, which will be responsible for its industrial production. A decision that highlights the brand’s strong desire to consolidate its Milanese roots.

The Mi.To is the first car to be built since the 8C Competizione, Alfa Romeo’s icon of style and technology, from which it borrows certain characteristic traits: the particular shape of the unframed side windows, the three-lobed motif that distinguishes the front bumper, the shape of the headlights and the LED tail lights. The headlights and tail lights represent a distinctive personalised feature: a frame featuring different forms of material processing and colours to create an ultra-stylish eye-liner effect that underscores the car’s style and aggression.

The highly personal dashboard and seats ensure that the interior represents the ultimate expression of Italian style, welcoming yet sporty, with top-quality materials and the closest attention to detail.

The greatest thought has also gone into defining the dimensions, which add up to a compact and dynamic shape: the Mi.To is 4.06 metres long, 1.44 metres high and 1.72 metres wide.

Style, design, and more: performance and technology must always be top-of-the-range in an Alfa Romeo. As all the brand’s models, the Mi.To is able to appeal to the most demanding customers with its exciting driveability, determined partly to the Alfa DNA system. This control acts on the engine, brakes, steering, suspension and gearbox, allowing three different vehicle behaviour modes based on the driving style best suited to the situation or the customer’s wishes: supersporting (Dynamic), town driving (Normal), maximum safety even in difficult grip conditions (All-Weather). Mi.To is the first car in its segment to offer such innovative technological content.

Great performances are guaranteed by a range of 4 engines, all Turbo (petrol and diesel), that currently range from 90 hp up to 155 hp, with the range due to be extended by even higher power ratings.

Performance and handling have been developed and optimised to offer maximum driving satisfaction in complete safety. The Mi.To offers true Alfa Romeo sporting ride, featuring contractive suspensions – standard on all specifications and engines – that considerably reduce roll and maximum active, passive and preventive safety: VDC stability system as standard and a vehicle structure that is already designed to obtain the top EuroNCAP rating in the future.

The Alfa Mi.To will be introduced to the international press during June and will then be gradually introduced from July in all the major markets.

Mazda 2 (Demio)

Mazda 2 (Demio)

 At the 2007 Guangzhou Motor Show in China, Mazda unveiled the four-door Mazda2 sedan (known as Mazda Demio in Japan ) alongside the rest of its Chinese lineup that includes the Mazda3 and Mazda5.

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Mazda2 Sedan	Mazda2 Sedan	Mazda2 Sedan	Mazda2 Sedan

Official Press Release

HIROSHIMA, Japan, November 19, 2007—Mazda Motor Corporation today revealed the all-new Mazda2 (known as Mazda Demio in Japan) sedan at the 2007 Guangzhou Motor Show.

This version of Mazda’s latest model has a dynamic and elegant form that was designed to capture new customers in the rapidly growing Chinese B-car segment. The all-new Mazda2 sedan is produced by Changan Ford Mazda Automobile Co., Ltd. at its Nanjing plant, and will go on sale in the first half of 2008 through the Changan Mazda Motor Sales Company’s network.

Noriaki Yamada, President and COO of Mazda Motor (China) Co., Ltd. said, “By introducing the four-door sedan and five-door hatchback to the B-car segment in China, we will have completed our product launches in the B, C and CD segments, which represent the three major Chinese vehicle classes. The new models will greatly strengthen Mazda’s product lineup in China.”

Mazda’s Senior Managing Executive Officer, Kiyoshi Ozaki, spoke about Mazda’s global growth and China business at the press conference. “In fiscal year 2007, we expect to achieve our seventh consecutive year of profit growth and fourth straight year of record profit. Going forward, we will aspire to maintain our current growth by raising our brand value and enhancing our business efficiencies under our new mid-term Mazda Advancement Plan and our long-term vision for technology development, Sustainable Zoom-Zoom. Achieving our mid-term target for China of ‘300,000 units of production and sales in 2010’ will be a key factor in our plans,” he said.

This year, Mazda completed the consolidation of its production, sales and product foundations, which it has been building in order to achieve its mid-term objectives.

President and CEO of Mazda Motor (China) Co., Ltd., Satoshi Tachikake: “We have set up a production structure that comprises three facilities: the Changan Ford Mazda Automobile Nanjing plant, which was completed in September and features Mazda’s latest production and machining technologies, the Changan Ford Mazda Automobile plant in Chongqing, and FAW Car Company in Changchun.”

Mazda is also updating its sales network in order to achieve its mid-term target. In addition to the existing FAW Mazda Motor Sales Co., Ltd. (FMSC), Changan Mazda Motor Sales Co., Ltd. (CMSC) has been newly established, and sales will commence through the two channels from January 2008.

Noriaki Yamada, who is in charge of China sales, added, “The newly established Mazda Motor (China) Beijing Office will function as the representative of Mazda Motor Corporation. It will establish a reliable sales network by developing a unified brand strategy for the two sales channels and policies that will always benefit the customer. Mazda’s core products will be progressively introduced through the two sales channels to strengthen our product lineup. We intend to continue expanding our sales network, from the current 104 dealerships to a total of 160 for both channels by January 2008, and establish over 300 dealers by 2010.”

At the 2007 Guangzhou Motor Show, Mazda will promote the Zoom-Zoom brand promise by displaying twelve vehicles from five model lines, which represent Mazda’s core products that are scheduled for launch.

The display will include the Mazda5 and Mazda3 5-door hatchback, which are due to be introduced through FMSC. The Mazda5 is a stylish global minivan that will go on sale in China from December 2007. The Mazda3 5-door hatchback is one of Mazda’s core models and supports global sales mainly in Europe, Japan and Asia. It is due to commence sales in China during the first half of 2008.

The all-new Mazda2 five-door hatchback and sedan models that will be launched through the new CMSC channel will also be showcased. The all-new Mazda2 five-door hatchback is the first of Mazda’s evolved Zoom-Zoom new generation products. It has received excellent reviews, including the prestigious 2008 RJC Car of the Year award in Japan, since its global rollout commenced this summer. Production began at Changan Ford Mazda Automobile’s Nanjing plant at the end of October, with sales to follow in January 2008.

Officially titled The 5th China (Guangzhou) International Automobile Exhibition, the press day is November 19, and public days are November 20 - 26.

Source : [Mazda]